Are you thinking of expanding your business online? We explain what we regard as the main advantages of having an online presence.
A Shop Window To The World
A website is your businesses shop window to the whole wide world. It allows you to showcase your business, your products or the services you provide. It is effectively a digital brochure to show off all that is great about you & your business. Your website is often the very first occasion a potential customer has interacted with your business. Therefore, it's imperative that your website portrays your business exactly how you want it to.
Open All Hours
A website means your business is open 24 hours a day 365 days a year. Potential customers don't need to wait until your shop opens to buy your product or wait for business hours to give you a call. They can simply check out your website any time of day. We live in a world where people do not and will not wait - if they want something they want it now. Websites allow customers to spend their cash no matter what time of day it is.
Communicate With Your Customers
Easily communicate with customers using blog posts, news feeds and announcements. Give customers the opportunity to sign up to newsletters or special offer events. Add a FAQ section to immediately answer common queries. It's also a good idea to include links to social media accounts allowing visitors to easily interact with your business using other mediums (which breads confidence).
A website provides potential customers with a comfort blanket that gives them the confidence they are buying from or dealing with a reputable & trustworthy organisation. As mentioned above this is probably your first opportunity to gain the trust of potential customers/client so first impressions most certainly count.